ROLLE, 18 June 2024 – ADM (NYSE: ADM), a global leader in innovative solutions from nature, is proud to announce a collaboration with Ooni Pizza Ovens, the creator and leader of the at-home pizza oven market, to introduce an exclusive line of flour produced using regenerative agriculture practices.
ADM launched its regenerative agriculture program in the UK in 2023, working with farmers to support an outcome-based farming approach that protects and improves soil health, biodiversity, climate and water resources while supporting farming business development. UK producers who enroll in ADM’s programme receive guidance and incentive payments for each hectare farmed using regenerative farming methods, such as planting cover crops to allow more carbon to be stored in the soil.
This new collaboration brings ADM’s regenerative agriculture efforts together with Ooni’s mission to bring exceptional pizza-making experiences to homes worldwide. Ooni has revolutionised the home cooking experience with its range of high-quality pizza ovens designed to elevate the joy of being together. With the integration of ADM’s regenerative agriculture wheat into their product offering, Ooni is set to elevate the home pizza-making experience, enabling enthusiasts to create pizzeria-quality pizzas with a flour farmed in a way that seeks to reduce its environmental footprint. The new line of flour will be available through Ooni’s UK website and select retailers, making it easier for home chefs to access professional-grade ingredients that align with their values.
“We are thrilled to be working with Ooni, a company that shares our vision for a more sustainable food supply chain and an unwavering commitment to quality,” said Ashley Fuller, commercial director, ADM Milling. “ADM’s distinctive position spanning the wheat to flour value chain in the UK gives us an opportunity to help minimise environmental impact from farm to customer. We’re proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we’re excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work.”
“Collaborating with ADM helps Ooni in our mission to make it easier than ever for home pizza makers to get the ingredients they need to make awesome pizza, while also respecting and protecting our planet”, said Claire Grant, senior project manager groceries, Ooni Pizza Ovens. “As part of our commitment to becoming a regenerative business, Ooni Type “00” pizza flour will be produced in British mills using only electricity from renewable sources. We are also working with farms that use a range of regenerative farming practices. This partnership is more than just flour; it’s about how we’re committed to making a positive impact on the environment and helping meet our customers’ needs with the highest quality ingredients.”
About ADM
ADM unlocks the power of nature to enrich the quality of life. We’re an essential global agricultural supply chain manager and processor, providing food security by connecting local needs with global capabilities. We’re a premier human and animal nutrition provider, offering one of the industry’s broadest portfolios of ingredients and solutions from nature. We’re a trailblazer in health and well-being, with an industry-leading range of products for consumers looking for new ways to live healthier lives. We’re a cutting-edge innovator, guiding the way to a future of new consumer and industrial solutions. And we’re a leader in sustainability, scaling across entire value chains to help decarbonize the multiple industries we serve. Around the globe, our innovation and expertise are meeting critical needs while nourishing quality of life and supporting a healthier planet. Learn more at www.adm.com.
About Ooni
Ooni is the creator and leader of the at-home pizza oven category. Since 2012, Ooni has been revolutionising the outdoor cooking landscape by creating products that elevate the joy of being together through great pizza. Known for its innovative and award-winning pizza ovens, with incredible design and advanced technology that cooks pizza in as little as 60 seconds, Ooni is a destination for pizza cooks, whether they’re looking for ovens, accessories, carefully curated ingredients, or knowledge. A Certified B Corp based in Scotland, Ooni strives to help people around the world make great pizza at home in a way that has a positive impact on the planet and its people. Learn more at uk.ooni.com.
ADM Media Relations
Ana Cruz
media-eu@adm.com
+41 21 702 8400
Source: Trade Release
Source: ADM
