Weetabix annually bestow their ‘Responsible Business Award’ to one of their numerous suppliers who have proved to be outstanding during the year.
The award recognises suppliers who have a proactive approach with their Corporate Social Responsibility activities and have a strong sustainability agenda within their business. They must demonstrate business excellence, with a strong focus on people, the environment and the community.
Jonathan Lane, ADM Agriculture’s Head of Grain commented: “We are delighted to have won this award and we are proud to be working so closely with this iconic brand. As a long-term strategic partner, we ensure that Weetabix is supplied with high quality, locally grown wheat when it is required.
Like all good relationships, this supply chain is based on open communication and trust to the benefit for all parties. This is the key to its success. For many years we have combined our energies to help produce one of the UK’s most trusted brands, providing a springboard for further growth for all parties involved in the chain”.