Weetabix growers club

Formed in 2010 to supply Weetabix with wheat from within a 50 mile radius of their Burton Latimer factory

Formed in 2010 to supply Weetabix with wheat from within a 50 mile radius of their Burton Latimer factory this is a new initiative and rewards farmers with additional premiums for producing quality crops under a sustainable regime.

Members must belong to either the ELS or HLS and supply crops direct from farm not via a central store, to keep their carbon footprint down.

Highlighting the increasing importance of the green agenda and the desire to support sustainable farming practices that have minimal impact on the environment.

Sustainable Farming Practices

Highlighting the increasing importance of the green agenda and the desire to support sustainable farming practices that have minimal impact on the environment.

Weetabix has reaffirmed its commitment to source the wheat it purchases each year from farmers located within 50 miles of its factory in Burton Latimer, Northamptonshire.

Exclusively Sourced Wheat

Weetabix will exclusively source wheat for Weetabix biscuits and Alpen muesli from two local wheat merchants, one being ADM Agriculture.

2015 marks the fifth anniversary of Weetabix’s “wheat protocol”, a series of commitments by local farmers to guarantee the nutritional quality of the wholegrain wheat and the protection of the local environment.

Weetabix Wheat Protocol

Weetabix has worked with its farmers to establish a strict protocol covering quality, consistency, traceability, and environmental sustainability of the harvest.

The arrangement brings many benefits; boosting the ability of local farmers to invest in higher standards, providing great tasting British wheat for British breakfast bowls, and providing Weetabix with a consistent quality of wheat for its mills.